I met Penny Sansevieri when she spoke at the San Francisco Writers Conference. She’s high energy, helpful, and fun. Today I received her new campaign email, “Breathe New Life Into Your Older Book!”
I had to laugh at her second paragraph, “Whether you like it or not, books age in dog years.”
That statement is true because over 4,000 books are published each day making competition fierce. The popularity of a book doesn’t last long with the multitude of new books available every day.
Sansevieri and her team have strategies “up their sleeves” to customize “mature” book campaigns that encourage new buyers.
If you want to know what is up their sleeves click here.
Julaina Kleist-Corwin
Editor of Written Across the Genres
Author of Hada’s Fog
